You don’t have to be a skilled designer or a spreadsheet master to create engaging infographics, either. Data visualizations such as infographics, therefore, provide the perfect vehicle to support your sales pitch with data. But while statistics and other data are persuasive, they’re often about as exciting as watching paint dry. There’s a reason the old adage says numbers never lie- they rarely do. There’s no denying the persuasion power of hard data.
ANDY RASKIN BEST SALES DECK EVER MEDIUM FREE
Simply look for the graphic using the built-in search engine and library of thousands of free images, including vivid stock photos, icons and even company logos.
ANDY RASKIN BEST SALES DECK EVER MEDIUM SOFTWARE
Fortunately, free PowerPoint-alternative presentation software options like Beautiful.ai offer users ample ways to add more visual content to their presentations. Referencing a generic sales presentation ppt is a quick way to lose your audience. Therefore, visual storytelling elements are key to designing an effective sales deck. Likewise, research tells us that people retain 70% more information when it’s presented visually. It’s entirely why telling the story of your product is a more effective selling tool than simply telling people about it. Humans are hardwired to respond to stories. Otherwise, why does your company exist?” 4.
“Your Promised Land should be both desirable (obviously) and difficult for the prospect to achieve without outside help. “Present a ‘teaser’ vision of the happily-ever-after that your product/service will help the prospect achieve-what I call the Promised Land,” Raskin wrote. Instead, tease your solution to keep audiences wondering what comes next. Don’t dive headfirst into product details just yet, however. You’ve done a great job catching your audience’s attention and setting the stage to introduce your wares. You can also describe a scenario where winners choose your solution, leaving behind the losers who chose the competition (obviously, you don’t want to call your customers losers in this scenario). Raskin recommends making the problem the villain of your customers’ stories, and making your product the hero. Boring! Instead of describing a product and solution, convey the same message by personifying the experience. Sales 101 dictates that the product or service being sold should solve a problem experienced by prospective customers. This is your opportunity to create excitement before you ever mention your company. In his 2015 viral article, “The Greatest Sales Deck I’ve Ever Seen,” strategist Andy Raskin suggested opening a sales presentation by “naming a big, relevant change in the world.” Demonstrate how market trends, industry transformation or societal change creates an overwhelming need for your product or service. Instead, make a bang and capture your audience’s attention from the beginning by making a bold and exciting statement. Your audience is expecting another frankendeck snoozefest from a salesperson droning on and on about their product details. The start of your presentation is not a time for subtlety or nuance. Want to design a powerful sales presentation that clearly shows your value? Check out the following 10 tips for creating sales decks that close more deals. Instead, build value in a variety of ways throughout your sales presentation. But don’t designate a single slide or specific sequence of slides to show the value of your product or service. Your sales deck serves as the perfect tool for both impressing your audience and persuading it to make the purchase. How you present your goods or services often is just as important as the products themselves. In today’s fierce sales market, standing apart from the competition is vital to closing the deal.
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